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LUND UNLEASHES AGGRESSIVE NEW POINT-OF-PURCHASE TOOLS FOR DEALERS |
November 02, 2004 -
Anoka, MN, Nov 2, 2004 - Continuously striving to assist their dealers in becoming more effective, Lund announced they have developed an all-new line of point-of-purchase displays under their new Dealers Edge Program.
Available to all Lund Authorized Dealers, the new program will include displays for Window Vents, Running Boards, Hood Shields, Hood Scoops, Tonneaus (mini) and Wings. Retailers will benefit from attractive 4-color displays allowing customers to "touch and feel" real product while visualizing the product on their vehicle.
Unique by design, the majority of the Lund retail displays are modular wire racks, attaching to either peg-board or slat wall. The point-of-purchase displays are FREE with a qualifying purchase or can be purchased separately for a pre-determined dollar value.
"Our hope is that Lund Dealers are excited as we are," said Terry Cole, Corporate VP of Sales and Marketing at Lund International. "Not only will this program move product for dealers but it will also educate consumers as well. Being able to visually see the product in an application is key."
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